What REALLY matters is what is in between the blade and your skin. Packed with oils to lubricate and allow the razor to glide over your skin with less irritation. Use The Good Stuff with your blade of choice and get a smoother shave. Period.

If you don’t agree it is the smoothest shave you have ever had, we’ll give you your money back. Guaranteed.


With Pre-Shave Oil

It’s simple, pre-shave oil works but it’s an extra step, messy and clogs your razor. We’ve put it in there to create a continuous glide that will lubricate throughout your entire shave while providing a rich lather. Two steps just became one.


With SPF 15

With a light, clean fresh scent, hydrate your skin & protect it from the suns harmful rays. Rich, creamy & it includes SPF15 with no greasy, shiny residue. Moisturize it. Protect it.


Sensitive Skin Formula

Irritation? Sensitive skin? Ingrown Hairs? Not anymore. Our original formula aftershave is designed to soothe your skin and help soften your hair follicles to help prevent ingrowns. Can also be used before you apply our SPF aftershave twice a week to keep your new hairs soft.



Get the smoothest shave you’ve ever had or your money back!


The Good Stuff is made for men here in the U.S. We never test on animals, just men.


Buy when you need or Subscribe and save (cancel anytime)


I use The Good Stuff every day, best by far. I love it! Amazingly smooth shave and the aftershave smells great and leaves my skin feeling great.

Peter Milden

I’ve always used top of the line shave products so I couldn’t imagine there would be anything out there that could improve upon what for me was already a proven and great shave product. Any doubtful thoughts I may have had about The Good Stuff quickly perished after my first shave. No question about it – The Good Stuff affords me the smoothest shave I have ever had.

Jody Moore

I hear them talk about the razor not being important and it’s true. Not only has the quality of the razor I use become less important but the frequency I need to switch out the blade has changed as well, a big cost savings! It’s pretty amazing.

Bob Drinon

I’m very impressed with both The Good Stuff and One Of A Kind. I’ve put these products up against Harry’s, Jack Black…and Dollar Shave Clubs shave products. None of them hold a candle to the quality shave I get with your products. I shave much closer with The Good Stuff.

Dave Anderson

I like my shave simple and didn’t really think a shave cream could make that much of a difference, used The Art of Shaving with no pre-shave oil, switched to The Good Stuff and wow! No comparison. Better shave, better price!

Roll Heyerly


We bring you over 140 years of experience combined. Founded by real barbers who sought only one thing for their clients… The best shave for men. Now it’s time to bring it home! Your home, everyday, the same great shave. We like the philosophy of keep it simple. Preshave oil infused into our shave lather, SPF added to our after shave and for those who suffer from ingrowns and irritation, the product that started it all, our original formula, our One of a Kind with no SPF. The Good Stuff, the best stuff for men.





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What makes your Shave Lather so special?

Glide. Packed with oils infused into the shave lather, we’ve created a rich lather that eliminates irritation and allows the razor to glide.

No more is it necessary to apply a preshave oil before your shaving cream, we’ve done that for you. No more sticky sink, clogged razor and the extra cost of preshave oil.

What is the difference between AfterShave & One of a Kind?

Our AfterShave is rich and creamy and contains spf15 to protect your skin from the harmful rays but can still be used day or night.

Our One of a Kind is designed to be a more intense aftershave for those who have sensitive skin and like a lighter, less intense aftershave. Also can be used day or night.

How does it make razor blades last longer?

Easy, by reducing friction due to the oils within the Shave Lather, the razor glides more easily across your skin, reducing irritation and the likeliness of nicks. The blade does not work as hard and therefore last longer and shaves you money on buying new blades less frequently.

How do I get my money back if I don’t like The Good Stuff?

Not satisfied? No problem, just pack it up and send it back with a short note or email letting us know what you didn’t like. Once we receive, we will refund your entire purchase. You have 30 days to send back from the date you received it.

What does it mean to subscribe to The Good Stuff?

A subscription to The Good Stuff allows you to receive any one product or Shave Lather paired with an aftershave at a consistent frequency. This way, you never run out of The Good Stuff!

First things first, please note that you are not obligated to subscribe to The Good Stuff when making a purchase. You can purchase product individually or opt-in and subscribe. By default, you are not subscribed to The Good Stuff. In order to subscribe, simply check the “SUBSCRIBE & SAVE 17%” checkbox on the CART page as you checkout.

Once you have subscribed, you will be in complete control of your subscription. You can change the frequency you receive them or even your next shipping date at any time. In addition, you can update your address, cancel your subscription, or skip a shipment at any time simply by logging into your account.

Where is The Good Stuff made?

Right here in the good ole U.S.A. We believe in controlling quality and providing jobs and by making here, we can do both more effectively.

What are the ingredients of The Good Stuff?

Mainly all natural based with essential oils, aloe, calendula, lavender and a mix of plant and flower extracts. However we do need to use a few preservatives to help it last long enough and still provide the same great results. But don’t worry, alcohol free & paraben free, we made sure it’s about as natural as it can be.

Do you test on animals?

NO WAY! We love all animals. Cruelty free, only tested on real men.

How much is shipping?

Shipping is free on all orders to the United States & Canada, outside of that, we do apply shipping charges but try our best to keep them as low as we can!